Moz is widely regarded as a go-to platform for SEO beginners and professionals looking to improve their search engine visibility and drive organic traffic to their websites.

What is Moz?

Moz is a well-known software company that provides tools and resources primarily for search engine optimization (SEO). Founded in 2004 by Rand Fishkin and Gillian Muessig, Moz has evolved from an SEO consulting firm to a major provider of SEO software and industry knowledge.

Here’s a breakdown of what Moz is known for:

1. SEO Tools:

• Moz Pro: A suite of tools for tracking keyword rankings, auditing websites, analyzing backlink profiles, and monitoring on-page SEO factors.
• Moz Local: A tool designed to help businesses manage their local SEO, such as improving their visibility in local search results.
• Keyword Explorer: A tool that provides keyword research capabilities, offering insights into search volume, difficulty, and organic click-through rates (CTR).
• Link Explorer: A backlink analysis tool to evaluate link metrics, including domain authority and spam score.

2. Metrics:

• Domain Authority (DA): Moz developed Domain Authority as a metric to predict how well a website will rank on search engine result pages (SERPs). It is widely used in the SEO industry.
• Page Authority (PA): Similar to DA, Page Authority predicts the likelihood of a specific page ranking well on SERPs.

3. Educational Content:

• Moz provides extensive SEO resources, including blog posts, guides, and educational content.
• Whiteboard Friday: A popular weekly video series hosted by Moz, covering various SEO topics in a simplified, visual format.

4. Moz Community:

• Moz has fostered a large community of SEO professionals and marketers who contribute to discussions, share insights, and learn from each other.

What is Moz Pro?

Moz Pro is a comprehensive SEO software suite designed to help businesses, marketers, and SEO professionals improve their websites’ visibility in search engine results. It provides tools and insights that assist in various aspects of search engine optimization (SEO), from keyword research to tracking rankings, analyzing backlinks, and optimizing on-page SEO.

Key Features of Moz Pro:

1. Keyword Research

• Keyword Explorer: Moz Pro offers a keyword research tool that helps users discover relevant keywords, analyze their search volume, difficulty, and opportunity, and generate keyword suggestions. It also provides metrics like organic click-through rate (CTR) and priority score.

2. Rank Tracking

• Rank Tracker: Moz Pro helps users monitor how their website and specific keywords are ranking over time on search engine result pages (SERPs). It allows users to track keyword rankings across different search engines, countries, and devices.
• You can compare your site’s rankings with those of competitors, helping identify opportunities for improvement.

3. Site Audits

• Site Crawl: The Site Crawl feature in Moz Pro scans your website to identify any technical SEO issues, such as broken links, duplicate content, or missing metadata. These issues can negatively impact your site’s search performance, and Moz Pro provides suggestions on how to fix them.

4. On-Page Optimization

• Moz Pro offers tools that help users optimize specific pages on their websites for SEO. The Page Optimization feature gives recommendations on how to improve page elements like title tags, meta descriptions, content, and more, ensuring better alignment with search engine guidelines.

5. Backlink Analysis

• Link Explorer: This tool provides detailed information on a website’s backlink profile, including the total number of links, linking domains, anchor text distribution, and overall authority. It helps users understand the quality and quantity of backlinks pointing to their site, allowing them to build a stronger link profile.
• It also helps track competitors’ backlinks for opportunities to build your own link-building strategy.

6. Custom Reports

• Moz Pro allows users to create custom, automated reports for different metrics, including keyword rankings, backlinks, and site performance. These reports can be scheduled and shared with clients or team members, making it easy to keep stakeholders updated on SEO progress.

7. Competitive Analysis

• Users can compare their website performance with competitors by analyzing metrics like Domain Authority (DA), keyword rankings, and backlink profiles, giving insights into areas where competitors are outperforming.

Benefits of Moz Pro:

• Ease of Use: The interface is user-friendly, making it accessible to both SEO beginners and experienced professionals.
• Comprehensive Data: Moz Pro provides a holistic view of SEO, combining keyword research, link analysis, and technical audits in one platform.
• Actionable Insights: Moz Pro gives clear, actionable recommendations, helping users prioritize their SEO tasks.
• Customizable Reports: The ability to create customized reports for tracking progress is useful for both in-house teams and agencies serving clients.

Pricing:

Moz Pro offers different pricing tiers, allowing users to select a plan based on the features they need and the size of their business. Plans typically start at around $99/month for basic features and increase for more advanced tools and capabilities.

Overall, Moz Pro is a powerful tool for improving search visibility, optimizing content, and staying competitive in search engine rankings.

Moz Pro Pricing

As of the latest available information, Moz Pro offers several pricing tiers designed to meet the needs of various users, from small businesses and individual SEOs to larger agencies. Here are the primary Moz Pro pricing plans:

1. Standard Plan – $99/month (or $79/month billed annually)

• Best for individuals or smaller businesses just getting started with SEO.
• Features:
  • 5 campaigns (a campaign typically represents a website).
  • 300 keyword queries per month (Keyword Explorer).
  • 150 keyword rankings tracked per month.
  • 3,000 pages crawled per month (Site Crawl).
  • Basic reporting and SEO tools.

2. Medium Plan – $179/month (or $143/month billed annually)

• Suitable for growing businesses or marketing teams with more advanced needs.
• Features:
  • 10 campaigns.
  • 5,000 keyword queries per month.
  • 800 keyword rankings tracked.
  • 10,000 pages crawled per month.
  • Enhanced reporting, including branded reports.
  • More advanced tools like Search Visibility Score and Rankings by Search Volume.

3. Large Plan – $299/month (or $239/month billed annually)

• Aimed at larger businesses or agencies managing several clients.
• Features:
  • 25 campaigns.
  • 15,000 keyword queries per month.
  • 1,900 keyword rankings tracked.
  • 25,000 pages crawled per month.
  • Advanced data insights and custom reports.

4. Premium Plan – $599/month (or $479/month billed annually)

• Best for larger agencies or enterprises with significant SEO needs.
• Features:
  • 50 campaigns.
  • 30,000 keyword queries per month.
  • 4,500 keyword rankings tracked.
  • 100,000 pages crawled per month.
  • Priority support and access to premium features.

Additional Details:

• Free Trial: Moz offers a 30-day free trial for users to try the platform before committing to a subscription.
• Annual Discounts: Users who opt for annual billing receive a discounted rate, which reduces the monthly cost.

Add-ons and Overages:

• You can purchase additional campaigns, keyword tracking, or page crawling capabilities if needed, depending on your requirements.

Moz Pro’s pricing scales according to how many features you need, allowing flexibility for different levels of users. It’s best to check the Moz website for any updates to their pricing, as rates and plans may evolve over time.

Best Way to Get Moz Pro For Free

To access Moz Pro for free or at a reduced cost, you can consider the following options:

1. Free Trial:

• 30-Day Free Trial: Moz typically offers a 30-day free trial of Moz Pro. You can sign up on their website and explore the features without any cost. Just remember to cancel before the trial ends if you don’t want to be charged.

2. Educational Discounts:

• If you’re a student or an educator, check for any educational discounts or free access programs that Moz might offer. Sometimes, platforms provide special access to educational institutions or programs.

3. Non-Profit Organizations:

• If you work for a non-profit organization, reach out to Moz directly. They sometimes provide free or discounted access to non-profits to support their missions.

4. Referral Programs:

• Keep an eye out for any referral programs that might give you credits or discounts for bringing in new users.

5. Webinars and Promotions:

• Participate in Moz webinars or promotional events. Occasionally, they offer free access or discounts to attendees as part of promotional campaigns.

6. Affiliate Programs:

• If you have a website or social media following, you might explore becoming an affiliate for Moz. This could potentially provide you with discounts or credits based on referrals.

7. Alternatives and Competitions:

• Occasionally, SEO tools run competitions or giveaways on social media. Following Moz on platforms like Twitter or LinkedIn might give you a chance to win access or discounts.

8. Community Contributions:

• Engage in SEO communities or forums. Sometimes, users share promotional codes or information about temporary free access.

Important Considerations:

• Always read the terms and conditions associated with any free trial or promotional offer to avoid unexpected charges.
• If you find Moz Pro helpful during the trial, consider budgeting for a subscription to continue benefiting from its features.

Using these strategies, you can explore Moz Pro’s capabilities without incurring costs initially!